Request for Proposal

Creative ideas and Graphic Design Services for the Community Respective Maternity Care – Social Behavior Change (RMC-SBC) package.

Task: To design and develop graphics, guides, stories and creative concepts to provide information to girls, women, their partners and community to expect, seek and demand for Respectful maternity care provided under the USAID CPRC Project.

Period of performance: (For 40 days) between May/June 2023 and July/August 2023.

1. Background

Americares is a health-focused relief and development organization that saves lives and improves health for people affected by poverty or disaster. Americares supports local health centers, helping providers meet needs of their patients and communities-in times of disaster and every day. A deeply collaborative organization, we have built an unrivaled network of local, national and international partners delivering health services, emergency programs and medicine security.

I.I. About The Community Partnerships for Respectful Care (CPRC) Project:

The Americares Community Partnerships for Respectful Care (CPRC) is a 5-year project (2020-2025) funded by the U.S. Agency for International Development (USAID) to contribute to reducing mortality and morbidity among mothers and their children through improved community-based health care. The USAID CPRC project (USAID Uzazi Staha in Swahili) provides strategic technical assistance at the national, regional and council levels to improve the quality and uptake of RMNCAH+FP and nutrition services, as well as strengthen RMC in Tanzania. Americares Tanzania works with Christian Social Services Commission (CSSC) in the implementation of the USAID CPRC project in the Mwanza Region.

The issue of disrespect and abuse directly and negatively affects the uptake of essential maternal and child health services by women and their families. At the same time, the best evidence-based practices put delivery with a skilled birth attendant (SBA) — a midwife, nurse, or doctor who has undergone specialized training — near the top of the list of interventions that have the greatest impact on maternal mortality. Empowering women by increasing their knowledge of health services they should receive and how healthcare providers should treat them is an important contributor to decision-making which leads to increased healthcare seeking and improved quality of services.

I.I.I. Terms of Reference:

This ToR seeks to identify a qualified local firm or individual consultant to design and develop SBC graphics, guides, stories and creative concepts to provide information to girls, women, their partners and community to expect, seek and demand for Respectful maternity care. The qualified local firm or individual consultant will also provide assistance, guidance and developing U=U materials during the workshop under CPRC and Breakthrough Action guidance and as per the below deliverable and objectives.

I.V. Overall objective: 

USAID CPRC project seeks to retain the services of an agency/consultant/individual to provide creative development services to drive implementation of its SBC programming. Under this activity, the firm/consultants/individuals will have the opportunity to perform the following tasks for the CPRC project:

1. Creative concept development, copywriting, art direction, graphic design, illustration and photography, providing ready to print materials, that will be used to support interventions of RMC.
2. Participate in materials adaptation with the CPRC Project in collaboration with Breakthrough ACTION Tanzania team, MOH, and other stakeholders as necessary.
3. Collaborate with CPRC and Breakthrough ACTION to develop prototype materials for pre-testing.
4. Revise materials to include pre-test findings.
5. Where applicable develop stakeholder dissemination presentations to pitch refined concepts and materials.
6. Specific Tasks and Deliverables.

For this assignment, the firm/consultant is expected to manage the entire continuum of creative development from concept development and design. The contractor will be expected to undertake the following tasks for the duration of this assignment:

1. Attend briefing meetings with CPRC, Breakthrough ACTION, MOH and other stakeholders (as required) to establish and agree on processes and procedures for working together.
2. Develop relevant artworks/layout documents as and when requested by CPRC and Breakthrough ACTION teams.
3. Present artworks/layout documents to key stakeholders during MOH engagement meetings for review and input.
4. Participate in concept testing as organized by CPRC and Breakthrough ACTION and revise concepts accordingly.
5. Produce mock-ups for pre-testing of final executions and participate in field testing of various materials.

V.I. Expected Deliverables: 

For this contract, the Consultant/Individual/agency is expected to complete the following deliverables. All deliverables must be approved by the CPRC and Breakthrough ACTION teams:

V.I.I. Qualifications, Application and Submission Modalities:

1. Consultant/Agency/Individuals Preferred Qualifications:

• Health Behavior, Psychology, Mass/Strategic Communication Marketing, or related field, Masters in Public Health, Behavioral Science or Communication will be an added advantage.
• Demonstrated experience conducting Co-Applied Human-Centered Design (HCD) principles in designing, prototyping, and iterating context-specific solutions.
• Strong knowledge of RMC-SBC frameworks and human-centered approaches and experience in the design/implementation of effective SBC interventions.
• Experience in design and development of SBCC/RMC demand creation materials.
• Strong experience and skills in workshop facilitation and fostering collaboration.
• Demonstrated skills and experience in qualitative and quantitative research, including synthesis, contextualization, and ability to translate formative research to programmatic strategies and goals.
• Excellent organizational skills and demonstrated ability to manage details.
• Strong verbal and written communication capability.
• Strong interpersonal skills with the ability to work effectively with a wide range of personalities.
• Demonstrated proficiency with Microsoft Office suite.
• Must be able to read, write and speak fluent English and Swahili.
• Experience in SBC in RMNCAH+FP/RMC projects is strongly preferred.
• Experience supporting USAID-funded projects is a plus.

Note: The overall page limitation for the technical application is 10 pages (not including the cover page, acronyms, table of contents, and annex). The application shall be written in English and typed on A4 paper, must use Arial, size 12 font, and standard 1-inch margins with each page numbered consecutively. (Points will be deducted for applications that do not follow guidance).

Applications should have all components below as relevant for the selected objective;

1. Submission

Submit your inquiries and application package via [email protected]  Please write “Americares/CPRC project: Creative ideas and Graphic Design Services for the Community Respective Maternity Care – Social Behavior Change (RMC-SBC) package” in the subject of every email you send related to this advert.

• The deadline for receiving inquiries/questions/clarifications is Sunday, 7^th May 2023, at 6:30 pm (East African Time).
• Applications must be submitted no later than Wednesday, 10^th May 2023, at 6:30 pm (East African Time).
• Applications received after the deadline will not be considered.

Note: Americares will not refund any costs incurred by the Consultant/Agency/Individuals in preparation for this application. This includes, but is not limited to, costs for preparing and submitting an application and other communications related to the application. You should Consider your application unsuccessful if you do not hear back from Americares by April 25, 2023, at 4:30 pm. Thank you for your interest in Americares work in Tanzania and for supporting national initiatives to saving lives and improve health for people affected by poverty or disaster so they can reach their full potential.

1. Contact person(s):

The contact person for this assignment is the CPRC Project Director. Interested consultants/Agencies/individuals may obtain further information at the address [email protected] during working hours from 08:00 – 17.30 hours from Mondays to Fridays inclusive except on public holidays.

DOWNLOAD THE FULL TENDER NOTICE HERE – Request for Proposal – Creative Agency and Graphic Design Services for Respective Maternity Care (RMC SBC) package_updated